Our story
Our Story
We are Florencia Masri and Juan Martín Molinari, two wine enthusiasts. With love and responsibility, we have taken on the challenge of leading a family winery, aware of the legacy and commitment it entails to build an even better future.
We passionately live the thrill of discovery, and every step on this journey has led us to our ultimate pursuit: creating our own wine.
Our mission is to contribute to Argentine viticulture by crafting wines with selected grape varieties from the world's best terroirs to achieve the finest expressions of the most prominent varietals.
We decided to undertake a unique and meaningful adventure by creating an internationally acclaimed wine with a forward-thinking vision. We work with dedication, love, and commitment to leave a family legacy that transcends generations.
FLORENCIA MASRI
With her creative spirit, Florencia ventures into the world of wine, pouring her energy and dedication into each bottle. Her entrepreneurial background and commitment to processes reflect in the excellence of the final product.
With a French Art and Economics degree from Columbia University, she is a prominent real estate entrepreneur, theater producer, creator, and passionate mother of six children. As the President of Falcon Properties, she markets and administers the purchase and sale of new assets, conducts market evaluations, and handles site selection, due diligence, and financial analysis.
Simultaneously, as a co-founder and Director of Rimas Producciones and Rimas Europe, she has produced successful theater productions such as "Chorus Line" and "Kinky Boots" in Argentina and Spain. She also gets involved in cinematographic projects and supports educational and philanthropic initiatives in the artistic field.
In her search for new artistic horizons, Florencia continues to explore the audiovisual fields. As the President of Falcon, she aims to strengthen the company for future expansion.
JUAN MARTÍN MOLINARI
Passionate about travel and challenges, Juan Martín has explored several countries worldwide. He firmly believes that the most valuable treasures hide behind apparent simplicity in humanity and nature. Each experience is a new chapter in his tireless quest for wonders, wine being one of them.
Juan Martín is a passionate academic. With degrees in International Relations (Universidad del Salvador), an MBA (Universidad Torcuato Di Tella), and a Postgraduate Degree in Strategy and Innovation (Stanford University), he is delving into a new project: completing his studies in Anthropology.
In his professional career, he has followed his instinct toward finance, building a trajectory of over 25 years in international financial institutions and founding AdCap Securities, a leading financial services company. However, his entrepreneurial spirit has led him beyond that, creating and investing in various technology and renewable energy companies and the thriving "green economy."
Family, children, sports, friends, and reading are also essential pillars in his life, sources of inspiration and drive towards new perspectives.
OUR DNA
Our personality is the result of the union of six essential characteristics.
EXPLORATION
Thanks to the nature of our jobs, we have traveled many places. Getting to know our world, has also led us to know ourselves, finding our connection in wine as a universal symbol of encounter.
PASSION
Our passion for art led us to this journey. The greatest incentive for any undertaking is a profound feeling. We have passion; we feel the art of wine in our blood.
ATTENTION TO DETAIL
Taking care of the small details is both a challenge and a stimulus. The essence is found in everything, and the result is the union of particularities, the sum of the parts.
AMBITION
Ambition is about seeking, exploring, and striving. Our love for wine and our conviction have led us to excellence.
ELEGANCE
Refinement is the result of a responsible, constant, and, above all, enthusiastic process. We not only take care of the content but also of its presentation.
